Motion Tracking

To make the text motion track the action in the clip that we filmed, we used Adobe After Effects. The first step was to import the chosen clip into the programme and then insert a new layer, called "Null object". On the right hand side there is a motion tracking bar which allows you to select the layer which you want to motion track. Using the tracking box we clicked on the part of the clip that we want the text to follow. We played this through to check that it would follow the correct object. Using the text tool we wrote a label. Using the spiral button on the bottom left corner next to "text" we dragged a line from it to the "null object" layer. We forward analysed the clip to check the  sequence then saved and exported it.

We need to practice using better colour contrasts so that the tracking is more smooth and doesn't get confused. Our next aim is to develop the text into 3D.

BBFC Research.

The BBFC are an unprofitable company. Their job is to regulate the age placed on films as a guide to audiences. On their website (http://www.bbfc.co.uk/about-bbfc/our-mission)  they have stated their aims;

• To protect audiences, especially children of content which may cause/risk harm
• Allows to audience to make good viewing choices based on the age, especially parents
• Provide an efficient classification service
• Work in partnership with the media industry to give content advice
• Respond and reflect to any of the public concerns, using research and consultations

The ratings that they choose depend on sexual scenes, violence, swearing and how much of it is included.

Rating U stands for "Universal", this means that in general it should be suitable for all ages above four. There is next to no violence and the bad language will only consist of words like "damn" and "hell".

Rating PG stands for "Parental guidance", this suggests that the content of the film should be suitable for all ages however some of the younger audiences may need parental guidance when watching.


Rating 12 means that there could be mild amounts of violence, swearing and sexual activity. Only ages 12 or up have consent to watch the films unaccompanied.

Rating 15 means that only ages 15 and up can watch unaccompanied at the cinema. In a 15 rated film you can expect frequent violence, bad language, sexual nudity and drugs.


Rating 18 films suggest discriminating and bad language, frequent scenes of sex and nudity, the violence can also be very strong and offensive.

Target audiences-IMDB research.

Shutter Island;

Votes&Average
Males	323557	8.0
Females	79547	8.1
Aged under 18	8100	8.6
Males under 18	5713	8.6
Females under 18	2387	8.5
Aged 18-29	260656	8.2
Males Aged 18-29	207335	8.2
Females Aged 18-29	53321	8.3
Aged 30-44	104933	7.7
Males Aged 30-44	88689	7.6
Females Aged 30-44	16244	7.7
Aged 45+	16547	7.4
Males Aged 45+	13490	7.4
Females Aged 45+	3057	7.5

By using IMDB, we found that Shutter Island was most voted for by Males, showing that men enjoyed and watched this film more than the women who voted. The majority of people overall and males who voted for this film were aged 18-29. We began to think about what things are included in this film that people like, these are some ideas that we came up with;
Mystery
Leonardo Dicaprio
Restricted- only know what the main character knows
Mind games
Draws the audience off track

The dark knight rises (2008);

Votes&Average
Males	795276	9.0
Females	150467	8.7
Aged under 18	23467	9.4
Males under 18	18852	9.5
Females under 18	4615	9.2
Aged 18-29	596554	9.1
Males Aged 18-29	498869	9.2
Females Aged 18-29	97685	8.9
Aged 30-44	253493	8.7
Males Aged 30-44	221890	8.7
Females Aged 30-44	31603	8.5
Aged 45+	36209	8.0
Males Aged 45+	30137	8.1
Females Aged 45+	6072	7.6

The dark knight rises being super hero film has been voted most by males, however there is still a lot of females who rated. Again the most common ages of the audience is ages 18-29. Some ideas that we believe is the things in the film that attracted the audience most are;
Costume
Colours used (dark)
Effects
Stunts


Inception;

Votes&Average
Males	623302	8.8
Females	149788	8.7
Aged under 18	21895	9.2
Males under 18	15853	9.2
Females under 18	6042	9.1
Aged 18-29	494018	9.0
Males Aged 18-29	395033	9.0
Females Aged 18-29	98985	8.9
Aged 30-44	196706	8.5
Males Aged 30-44	167082	8.5
Females Aged 30-44	29624	8.4
Aged 45+	30801	7.9
Males Aged 45+	25131	7.9
Females Aged 45+	5670	7.8

This film also being a thriller, has been voted mostly by 18-29 aged males. When thinking about what is included in this film to make it appealing to its audience we came up with these ideas;
Mystery
Dreams
Different settings they go to
Psychological, gets you thinking


The lovely bones;

Votes&Average
Males	57921	6.5
Females	26656	6.9
Aged under 18	2057	7.4
Males under 18	771	7.2
Females under 18	1286	7.6
Aged 18-29	47923	6.7
Males Aged 18-29	30575	6.6
Females Aged 18-29	17348	7.0
Aged 30-44	26868	6.4
Males Aged 30-44	21249	6.4
Females Aged 30-44	5619	6.6
Aged 45+	5596	6.6
Males Aged 45+	4365	6.6
Females Aged 45+	1231	6.8

The film lovely bones was rated again mainly by males however there is a closer difference in males to females who voted for the film. Males under 18 had the lowest amount of viewers suggesting the film is not targeted for children. Some things in the film that we discussed may be appealing to the audience are these;

The plot

Mystery

Empathise

Picking up clues